LAPLACE — Esquire Elite is hosting its inaugural breast cancer charity event “P!NK IZ IT” from 3 to 6 p.m. Sunday at 125 Belle Terre Blvd. in LaPlace.

The event includes testimonies from breast cancer survivors, giveaways, free food and drinks.

There is a $20 admission fee at the door, and all proceeds will be donated to the Lieselotte Tansey Breast Center at Ochsner.

For additional information, call 504-275-8646 or 504-236-9587.